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"I am a creative through and through. As an Art Director, I strive to convey a brands message and personality clearly and beautifully through my work."
Beautifully Balanced Campaign
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THE HEALTHY BACK BAG COMPANY
Healthy Back Bag designs bags that are ergonomically designed to curve to the shape of your spine. Weight is distributed along the curve of the back, therefore making heavy loads feel lighter and reducing strain on the shoulders and back.
Their brand was very much based around the product in the sense that the bags are healthy and a unique, quirky design that comes in a wide range of colours.
I drew key elements from this to create an identity for their brand.
Quirky - Colourful - Vitality
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